How you apply makeup is as important as the makeup itself. The first and most important step is finding the right foundation. It can make the difference between having a natural, flawless finish or looking as if you are wearing a mask.

Most women have yellow based skin, this includes most Caucasian and all Asian, Latin and African women. To apply foundation that will perfectly match your complexion, you must find one with the correct base for your skin. If you don't your makeup will look too pink, orange and two-toned.

The foundation market today is saturated with many types and brands of foundations. At the cosmetics counter you are confronted with an array of choices - liquid, cream, oil-free, powder, allergy tested, cake, stick, stay-on, hypoallergenic, cream to powder, non-comedogenic and camouflage foundations. It is indeed quite a mind-blowing experience, especially if you are a first time buyer.

To make it easy to apply makeup professionally and determine the foundation that's right for you, we have placed foundations into four major categories:

AIRBRUSH MAKEUP

The airbrush make up lasts for hours on end, it won't rub off or sink into your pores. Sanitary and can be shared with friends and family, since it never touches your skin. Airbrush Make up can be used on other parts of the body; it is not limited to the face only.

LIQUID FOUNDATIONS

Liquid foundations usually offer sheer coverage and provide a natural look. Alot of women prefer a liquid foundation because it is easy to apply and fits like a `second skin'. They are available in water-based and oil-based formulas.

CREAM FOUNDATIONS

Cream foundations are usually available in compacts or sticks, and provide very good coverage. Foundations of this consistency provide a creamy flawless finish and are easy to apply.

It is ideally suited to women with normal, dry or combination skin.

This is the type of foundation most frequently used by our Makeup artists in applying makeup at international beauty pageants.

DUAL ACTIVE POWDER FOUNDATION

In today's fast paced world, the modern woman is always in search of a "quick fix". To her, time is precious, yet she needs to look great in seconds. Many brands offer their solution to this - cream to powder, dual active, three-in-one - basically a multi-functional product.